Brand strategy, commercial growth and positioning that actually holds — for startups, scaling businesses and established brands that are ready to build something that lasts.
What I Do
After 12 years building and advising businesses across multiple sectors — from funded startups to established brands — I work with founders and leadership teams on the decisions that actually move the needle. Not as a coach, not as an agency. As a strategic partner who sits alongside your team, thinks like an owner, and tells you the truth.
The work spans brand and commercial strategy — from building a brand identity from the ground up, to bringing a new product to market, overhauling pricing, unlocking growth and finding the opportunities hiding in the business. I work directly with your team, your designers and your developers — so the strategy actually gets built.
Brand strategy — positioning, identity, messaging and customer avatar development
Commercial growth — pricing strategy, unit economics, hero product clarity
Customer retention — repeat purchase, lifecycle strategy, post-purchase experience
Websites & digital — strategic direction for web builds and digital presence
Margin & opportunity — finding the revenue already in the business
You have backing and a product. Now you need the brand and commercial strategy to bring it to market properly — positioning, pricing, go-to-market and the foundations that make growth repeatable.
Across sectors — from fintech and professional services to photography, hospitality and beyond. If you’re building something and need a strategic partner who thinks like an owner, we’ll get on.
You have good people but need a senior strategic voice in the room. Someone who can work across brand, commercial and digital and translate it into a plan your team can actually build.
How We Work Together
Every engagement starts with understanding the business properly. From there the work is scoped to fit — a defined brand strategy project, an ongoing growth partnership, or full strategic integration across your team. Works for startups, scaling businesses and established brands. All prices are ex VAT.
Brand Strategy
From €1,950 + VAT / month
Growth Partnership
From €4,700 + VAT / month
Embedded Strategist
From €7,500 + VAT / month
Not sure which fits? Most engagements start with a brand strategy project and move into an ongoing partnership once the foundations are in place. Get in touch and we’ll work out what makes sense.
Work With Me
Whether you’re starting a brand from scratch, refreshing an existing one, or looking for ongoing commercial and growth strategy — get in touch and tell me where you are right now. I’ll come back to you within 48 hours.
About
I built my first consumer brand from zero at 28. Made every mistake — over-invested in paid acquisition before the margin could support it, hired ahead of revenue, confused activity with strategy. The second brand, I got it right. The third, I knew what I was doing.
Now I work alongside brands who don’t want to learn those lessons the expensive way. I bring commercial thinking that most growing brands don’t have access to at the level they need it — because it’s usually locked inside a corporate head office, or dressed up as consultancy at five times the cost.
I’m based in Ireland. I work with brands in Ireland, the UK and Australia. I don’t work with everyone. I work well with people who are honest about where they are, willing to be challenged, and serious about building something that lasts.
Insights
Growth Strategy
When full-time is too soon and an agency isn’t enough — what senior commercial leadership actually looks like for mid-stage retailers.
Email & Retention
Flow structure, segmentation, benchmarks and the list-growth tactics that actually compound. What 35–50% open rates really take.
Unit Economics
CAC measurement, Meta creative leverage, CRO fundamentals and the retention economics most brands ignore until it’s too expensive to fix.
Paid Media
When to use Meta vs Google, what metrics actually matter, and the red flags that tell you your agency isn’t thinking commercially.
Get in Touch
If you have a specific question before applying, or want to understand whether the advisory is the right fit for where you are right now — send a message. I read everything personally.
I don’t take intro calls before the waitlist application. The form is short and honest — it’s how I work out whether we’re a fit before either of us spends more time on it.